Product Code Database
Cerebos Pacific Limited (CPL) was a company that sold health supplements, food and coffee products across the Asia-Pacific region. In 2018, Kraft Heinz acquired Cerebos from Japan's Suntory Holdings.
Cerebos subsequently grew to include a wide range of food products. It acquired Brand & Company in 1959 and later acquired Rank Hovis McDougall (RHM) in 1968.
In 1981, Cerebos Pacific Limited was formed, and in 1982 it acquired all RHM subsidiaries in the Asia-Pacific region.Malaysia Productivity Corporation. Analysis of the Business Transformation of Organisations through Innovation. Retrieved June 2, 2015. Suntory Holdings later purchased RHM shares in Cerebos Pacific Limited in 1990. In 2012, Cerebos was delisted from SGX and became a wholly owned subsidiary of Suntory until 2018, when its food and coffee division (including the Cerebos brand name in the Asia-Pacific region) was acquired by the Kraft Heinz. Suntory subsequently moved the health supplements division (now under Brand's brand name) to Suntory Beverage & Food Asia Pte. Ltd., and CPL was deregistered from the company register of Singapore.
| 1820s | The poor health of King George IV inspired a royal chef, Mr. Henderson William Brand, to develop an essence of chicken beverage to boost His Majesty's condition.The Business Times (2004). Let's drink to Your Majesty's good health. Retrieved June 3, 2015. |
| 1835 | Mr. Brand commercialised Brand's Essence of Chicken after his retirement.Yahoo Singapore Trusted by generations for 180 years: From royal beginnings to household trust. Retrieved June 4, 2015. |
| 1873 | Mrs. Brand passes the business to J J Mason who is joined in partnership by Mr. Thomas Dence. |
| 1887 | A new factory is built at 72-84 South Lambeth Road, Vauxhall, London. |
| 1894 | Cerebos Ltd (UK) is registered. |
| 1897 | Brand & Co Ltd is registered. |
| 1900s | Brand's fame spreads throughout the British Empire. |
| 1920s | Brand's Essence of Chicken arrives in Asia. |
| 1925 | Gregg's operations are consolidated and established at Forth Street, Dunedin, where it continues to operate today.Gregg's. History. Retrieved June 4, 2015. |
| 1948 | Formation of Dominion Salt Limited in New Zealand (Salt Refining).Bloomberg. Dominion Salt Ltd. Retrieved June 4, 2015. |
| 1953 | Formation of Cerebos (Australia) Ltd.Bloomberg. Company overview of Cerebos Australia Ltd. Retrieved June 4, 2015. |
| 1958 | Formation of Cerebos (New Zealand) Ltd. |
| 1959 | Brand & Co Ltd, UK is acquired by Cerebos Ltd, UK. |
| 1960 | Formation of Cerebos (Malaysia) Sdn Bhd. |
| 1964 | Gregg's Ltd. was formed to become the holding company of W Gregg's & Co and Island Food's Ltd. |
| 1967 | Whittome Stevenson's name is changed to Cerebos Foods (New Zealand) Ltd. |
| 1968 | Formation of Cerebos (Singapore) Pte Ltd. |
| Cerebos Ltd, UK is acquired by Ranks Hovis McDougall PLC. | |
| 1969 | Formation of Cerebos-Skellerup Ltd.Find the Company. Cerebos-Skellerup Ltd. Retrieved June 4, 2015. |
| 1973 | Dominion Salt (NI), establishes solar and vacuum salt refineries at Mt Manganui, New Zealand. |
| 1974 | Formation of Cerebos (Thailand) Ltd. |
| Formation of Cerebos (Taiwan) Ltd.Tourism Factory of Taiwan. BRAND'S Health Museum. Retrieved June 5, 2015. | |
| 1978 | Formation of Yakult (Singapore) Pte LtdYakult. Yakult Singapore. Retrieved June 5, 2015. Joint. |
| 1981 | Formation of Cerebos Pacific Limited in Singapore.Cerebos. History. Retrieved May 25, 2015. |
| 1982 | Cerebos Pacific Limited acquires Ranks Hovis McDougall PLC subsidiaries in the Far East, Australia and New Zealand. |
| Formation of Cerebos Eastern (Singapore) Pte Ltd. | |
| 1983 | Cerebos Pacific Limited is listed on the Stock Exchange of Singapore. |
| Cerebos Eastern (Singapore) Pte Ltd becomes a wholly owned subsidiary of Cerebos Pacific Limited. | |
| 1984 | Merger of Gregg's Ltd with Cerebos (New Zealand) Ltd and formation of Cerebos Gregg's Ltd (New Zealand). |
| Cerebos Gregg's is listed on the New Zealand Stock Exchange. | |
| 1985 | Acquisition of Menu Master Pty Ltd. |
| 1990 | Cerebos Pacific Limited is acquired by Suntory Holdings Limited. |
| Suntory purchases Ranks Hovis McDougall PLC's share in Cerebos Pacific Ltd.Lifestylepedia. Cerebos Pacific Limited. Retrieved June 5, 2015. | |
| Cerebos acquires Robert Harris Tea & Coffee (New Zealand).Franchise New Zealand. Robert Harris Coffee Roasters. Retrieved June 5, 2015. | |
| 1991 | Cerebos acquires Keri Juices Ltd. |
| 1992 | Cerebos acquires F Whitlock and Son Ltd. |
| Cerebos acquires Pizza Hut Singapore Pte Ltd. | |
| 1994 | High Tech Foods (Guangzhou) Ltd was formed in The People's Republic of China. |
| 1995 | Cerebos acquires Woh Hup Food Industries Pte Ltd. |
| 1996 | Cerebos acquires Horleys Health. |
| Divestment of Pizza Hut Singapore Pte Ltd. | |
| 1997 | Cerebos acquires Asian Home Gourmet. |
| Cerebos acquires Rio Beverages Ltd.Commerce Commission (1997). Merger of Rio Beverages and some Cerebos Gregg’s assets cleared. Retrieved June 5, 2015. |
| 1998 | Cerebos enters a joint venture with Rio Beverages Ltd. of New Zealand. |
| 2002 | High Tech Foods (Guangzhou) Ltd is renamed Cerebos (Guangzhou) Limited. |
| Incorporation of PT Cerebos Indonesia. | |
| Completion of sale of Rio Beverages Limited. Clavell Capital (page 5). Retrieved June 5, 2015. | |
| Incorporation of Soberec (Thailand) Limited.Cerebos official website. Media Releases. Retrieved June 5, 2015. | |
| Change of name from Cerebos Ingredients Pty Ltd to Riva Coffee Co Pty Ltd. | |
| 2003 | Brand's Museum opens in Thailand.Travel in Changhua. BRAND’S Health Museum. Retrieved June 2, 2015 |
| Sale of Yakult Singapore Pte Ltd. | |
| Brand's Health Museum is set up in Taiwan.Travel in Changhua. BRAND’S Health Museum. Retrieved June 2, 2015. | |
| 2004 | Cerebos divests four non-core brands in Australia: – Menu Master, Ocean Supreme, Garden Supreme and Regal Sea. |
| 2005 | Acquisition of Atomic Coffee Roasters Ltd in New Zealand.The New Zealand Herald (2005). Atomic spills the beans. Retrieved June 5, 2015. |
| 2007 | Incorporation of Brand's (1835) Limited in Thailand. |
| Cerebos acquires Amcor Closures Asia Pacific in Philippines, later renamed as CPL Packaging Inc.Cerebos official website. Media Releases. Retrieved June 5, 2015 | |
| 2009 | Cerebos Australia announces its joint venture with Toby's Estate.Share Investor. Cerebos: Incorporation Of Toby's Estate Coffee (Asia) Pte. Ltd. Retrieved June, 2015. |
| Cerebos launches Espresso Mechanics. | |
| 2010 | Launch of Brand's Brain Research Centre in Singapore.Asiaone(2013). Find the essence of success for their brand. Retrieved June 5, 2015. |
| Launch of Brand's manufacturing facility at Pinthong Industrial Estate in Thailand. | |
| Divestment of Brand's Japan Limited. | |
| Official opening of the new roasting facility for Mocopan Coffee at Victoria, Australia. | |
| 2011 | Toby's Estate opens its first café in Singapore.Toby's Estate. Toby’s Estate Signature Café. Retrieved June 5, 2015. |
| 2012 | Opening of new laboratory and research centre at Biopolis, Singapore.Cerebos. Media Releases. Retrieved June 5, 2015. |
| Cerebos Pacific Limited is delisted from the Singapore Stock Exchange and is a wholly owned subsidiary of Suntory Holdings Limited.Suntory. Cerebos Pacific Ltd. Retrieved May 25, 2015. | |
| 2013 | Voluntary dissolution of Cerebos (Guangzhou) Ltd. |
| 2018 | Kraft Heinz acquires most of Cerebos Pacific Limited assets from Suntory Holdings Limited. Company deregistered from the company register of Singapore. |
Cerebos’ coffee products include a variety of fresh coffee and instant coffees, sold under brand names such as Robert Harris, Mocopan, Toby's Estate, Caffe L’affare and Gregg's. Kraft Heinz acquired the instant coffee division and Suntory retained the fresh coffee division which became Suntory Coffee Australia.
|
|
